We have been shortlisted as finalists in the 2020 UK Social Media Awards for Sanctuary From Your Sofa, a series of virtual visits to our Sidmouth sanctuary during lockdown.
The interactive virtual visitor experience took place on Easter Sunday and brought viewers six 30-minute broadcasts from our Sidmouth sanctuary via Facebook Live. The event gave people the chance to catch up with resident donkeys and showed how grooms were continuing to provide the highest level of care during the lockdown period.
The event proved incredibly popular, with hundreds of thousands of supporters engaging with the videos. A second event followed in May, with the inclusion of a pre-recorded catch-up from our other regional sanctuaries.
The UK Social Media Awards aim to celebrate the very best in UK social media communications, and Sanctuary From Your Sofa has been announced as a finalist in three categories: Best Audience Engagement Campaign, Most Impactful Social Media Innovation and the Best Low Budget Campaign.
Sanctuary From Your Sofa was a real team effort across many parts of the charity, and the award nominations are a reflection on our great staff and our wonderful supporters.
In addition to being shortlisted for Sanctuary From Your Sofa, we are thrilled that Charlie Winch, our Digital Marketing Coordinator, has been shortlisted as a finalist in the Mark Hanson award in recognition of his work over the past 12 months.
This is an individual award to recognise the brightest and most promising social media communicator under 30 years old. Charlie is responsible for the growth and development of our worldwide social media over the last year and he has truly helped make an impact on the lives of many donkeys worldwide.
This year’s winners will be announced on Tuesday 13 October 2020 via social media announcements from 1PM BST.