International animal welfare charity The Donkey Sanctuary has this week launched an ambitious organisational strategy, which includes a new vision, and far-reaching goals for its UK and worldwide projects over the next five years and beyond.
The new strategy is led by the charity’s vision for ‘a world where donkeys and mules live free from suffering and their contribution to humanity is fully valued.’ It seeks to continue the legacy left by the Founder, Dr Elisabeth Svendsen MBE, whilst bringing ambitious goals to fruition, such as increasing its global reach from 27 to 40 countries by 2018.
CEO David Cook says: “During the last 45 years, The Donkey Sanctuary has made a profound difference to the lives of donkeys and people all over the world. More than 16,500 donkeys have been given a sanctuary for life in the UK, Ireland and Europe, millions of donkeys supporting some of the world’s poorest communities have been helped through free veterinary and education interventions, and donkey assisted therapy has enhanced the lives of thousands of children with additional needs.
“As well as continuing our current work to rescue and give sanctuary to donkeys in need, over the next five years and beyond, we will tackle more emerging donkey welfare issues such as problems surrounding the production of donkey meat and milk products, and live animal transport. We will also expand our projects into at least ten more countries worldwide; building relationships with humanitarian aid organisations to improve international understanding of the vital role that donkeys play in alleviating human poverty and suffering in the poorest and most disaster prone parts of the world.
“With an estimated 50 million donkeys and mules in the world, there is still so much to do. Through our values of compassion, collaboration and creativity, we aim to double our reach to two million animals every year. Our vision is to reach them all.”
Over the next five years the charity’s aims include:
- Increasing the number of countries that the charity operates in directly or through partnership from 27 to 40
- Doubling the number of donkeys within reach of the charity’s care from one million to two million
- Doubling the number of donkeys re-homed through the charity’s foster scheme from 1,500 to 3,000
- Increasing the number of donkey assisted therapy projects for children and adults with additional needs from nine to 31 by developing mobile units and through partnerships
- Increasing our active volunteer workforce from 600 to 1,000
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