Today, international animal welfare charity The Donkey Sanctuary launches its new online donkey care game with the digital arm of Aardman, makers of the famous Wallace and Gromit films.
The 'Me and My Donkey' game, produced by Aardman Digital, will help increase awareness of the charity’s work, allowing players to care for, feed and nurture their own animated donkey online.
This fun, casual game aims to attract a younger audience to The Donkey Sanctuary website, raising awareness of donkeys’ needs, whilst increasing sponsorship for the real donkeys on whom the animated characters are based.
Marianne Steele, Head of Fundraising and Marketing at The Donkey Sanctuary, says, "We are thrilled to be launching Me and My Donkey which fits in brilliantly with our fun, loving and compassionate approach to caring for donkeys around the world.
“The whole idea is that we engage with a younger audience and players will be able to sponsor the real donkeys Barney, Bramble and Mopsy who are living here at the Sanctuary and become their most dedicated fans. They can even come and visit them or watch them on our webcam!”
Lorna Probert, Head of Aardman Digital, says, "It's great for us to be able to increase awareness and audience interaction for such a good cause. We hope the ‘Me and My Donkey’ campaign helps reach a new generation of donkey lovers and boosts fundraising for The Donkey Sanctuary."