Our popular live streamed event ‘Sanctuary from your sofa’ has received further recognition, this time in The Drum Social Buzz Awards.
The Drum is Europe's largest media and marketing website, and has been running the prestigious Social Buzz Awards for the last nine years.
‘Sanctuary From Your Sofa’ has been nominated in the 'Best Use of Live Video' category, which looks for strategic thinking, creativity and the ultimate outcomes of live video events.
Our event gave people the opportunity to spend time with our main herd of resident donkeys and learn how our grooms were adapting to help continue providing the highest level of care during the first national lockdown.
We were also providing our wonderful supporters the opportunity to experience our tranquil environment and take a break from any anxiety or uncertainty caused by the lockdown.
Our first virtual event connected us with 1.1 million people across the globe – from Hawaii to New Zealand. We have calculated that audiences watched 347,000 minutes of live donkey interaction on the day - equivalent to 232 days.
The livestreamed events also had an impact on our ability to carry on helping donkeys, with an increase in online revenue recorded over the course of the day, highlighting our supporters commitment to supporting donkeys in need.