Dominic Zeall, Manager of Sainsburys, Castle Vale, will be spending 24 hours in the store dressed as a donkey and sleeping on a straw bed to raise funds for a local charity that provides riding therapy with donkeys for children with additional needs.

When: From 11.30am Friday 20th July until 11.30am Saturday 21st July 2012.

Where: Sainsburys, Castle Vale Retail Park, Chester Road, Castle Vale, Birmingham, B35 6HB

To celebrate The Donkey Sanctuary’s Birmingham centre becoming the charity of the year for Sainsburys Castle Vale, Store Manager Dominic will be held in a donkey stall in the store for a full 24 hours to raise sponsorship money. Shoppers are also encouraged to bring books and cakes to sell on the day to help boost Dominic’s fundraising total.

Two donkeys from the therapy centre will be visiting the store on Friday 20th July to offer encouragement and support Dominic.

The store is open to the public from 8am until 10pm

The Donkey Sanctuary has been providing donkey riding therapy sessions to children from all over Birmingham since 1994. Around 180 local children with additional needs and disabilities visit the centre each week for therapy sessions. The charity also provides outreach visits with donkeys to residents of nursing homes, hospices and care homes. Services are provided free of charge and the centre relies upon public donations as it does not receive government funding.